Communication Service Providers (CSPs) face a business environment where core offerings are increasingly commoditized and traditional telecom service revenues erode. Major players are migrating to diversified offerings that include digital services such as voice/data, mobile and media. New product and service development into adjacent markets seems to a priority.
As CSPs create new services for adjacent markets, configuring partner-vendor-customer segment combinations that yield target margins will be critical. One important enabler of such a competency is the integration of Profit Analytics and Revenue Assurance.
