Typically, about 20% of customers are unprofitable, and without applying profit analytics, it’s impossible to know which customers are profitable and which are not.
Only a multi-dimensional profit model parsed by channel, product, customer, segment, and similar metrics can accurately identify the key drivers of profitability. If this profit information is not available in the financial system, BI reporting layers cannot report what they don’t have.
With 30 years in the field and delivering more than 100 SAS CPM solutions, CT Global Solutions has unparalleled experience in cost-profit analytics design and implementation. CT Global Solutions pioneered cost and profitability management solutions and developed the first commercial profit analytics software.
Stakeholder needs, decision requirements, and convenient reporting are critical considerations in designing a CPM solution. Competing solutions providers lack the experience to pull your financial data into a coherent model with actionable insights. In fact, CT Global is frequently asked to rescue failed implementations. Our CPM solutions provide a true breakdown of profitability on key business dimensions.
" Your planning is only as good as your data, base your decisions on accurate data instead of intuition "
Customer Lifetime Value
Customer Profitability
Allocate the right product in the right locations
Gain insight into customer segmentation & customer behaviour models
Predict the resource implications of changes in output demand measuring
Price optimization, Accuractely price your products and services based on your activity
Allocation marketing and promotion spend
More effectively engage customers
Understand available resources and Schedules
Know the impacts of your marketing efforts
What-if scenario planning
Identify your
most valuable customers
Identify, Measure, and analyse your key cost drivers
Improve efficiency by managing costs and improving processes
Understand what drive profitability at the transaction or activity level
Increase visibility of your profitable measurements and tie to your financial KPI’s
